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Chapter 02 — The Kit

Six disciplines, one studio.

Each capability runs as its own practice but co-ordinates as one team. We sell outcomes — not hours, channels, or deliverable counts.

Marketing · Tenders · Builds Vol. 07 / Services
Specialty Practice · Featured

Government tender experts — Central & State.

We navigate Central and State digital marketing tenders end to end — from eligibility shortlisting and technical bid drafting to financial structuring and post-award delivery. If the document has a deadline, we have a playbook.

Portals
GeM, eProcure, MahaTenders
Scope
Tourism, education, health
Win-Rate
38 tenders drafted to date
Speed
72-hour technical bid
Send us your tender
APPROVED ADX·26
02 / Marketing Disciplines

Channel craft.

Five core practices
01

Instagram Marketing

Strategic visual storytelling, content systems, paid social, and influencer choreography.

Reels · Carousels · Ads

We build Instagram practices that compound — not one-off post sprints. Brand voice document, weekly content cadence, paid amplification on the proven units, and a measurement frame that ties to inquiries, bookings, or pipeline.

Deliverables
  • Content strategy & calendar
  • Reels & carousel production
  • Paid Meta ad management
  • Influencer sourcing
  • Monthly performance review
  • Brand voice document
02

Facebook Marketing

Targeted audience engagement and community building through expert social strategy.

Community · Ads · Pages

Despite the headlines, Facebook still delivers some of the cheapest, highest-intent reach for service brands and tourism operators in India. We run audience research, page management, lead generation campaigns, and retargeting playbooks built on first-party data.

Deliverables
  • Page audit & setup
  • Audience & lookalike modelling
  • Lead generation campaigns
  • Retargeting funnels
  • Pixel & CAPI integration
  • Weekly creative refresh
03

Google Marketing

Search and paid advertising for local and national dominance.

Search · PMax · YouTube

The Google practice covers Search ads, Performance Max, YouTube placements, and Google Business Profile optimisation. We treat Google as a measurement engine first — every campaign starts with conversion tracking, server-side events, and clean attribution.

Deliverables
  • Search ad management
  • Performance Max campaigns
  • YouTube ad placements
  • GBP optimisation
  • Conversion tracking setup
  • Quarterly bidding strategy
04

SEO Strategy

Technical and content optimization to ensure your website ranks at the top.

Technical · Content · Local

An SEO programme is not a 'fix' — it is a year-long compounding asset. We open with a technical audit (Core Web Vitals, crawl efficiency, schema), then layer a 12-month content map and a digital PR plan to earn the backlinks that move rankings.

Deliverables
  • Technical audit
  • Keyword universe
  • Content map & calendar
  • On-page execution
  • Backlink outreach
  • Quarterly ranking report
05

Bulk WhatsApp

Scalable mass communication and outreach campaigns that respect deliverability.

Official API · Templates · Flows

We deploy WhatsApp campaigns the right way — through the Official Business API with template approval, opt-in management, and segmentation. Useful for tourism re-engagement, education enrolment, fintech reminders, and event ticketing.

Deliverables
  • WABA setup & verification
  • Template approval
  • Audience segmentation
  • Drip & broadcast flows
  • Opt-in management
  • Performance dashboard
03 / Builds Practice

We don't just brief. We build.

See builds →
i

Websites & landing pages

Marketing sites, booking platforms, and campaign microsites — Webflow, Next.js, or hand-rolled.

ii

Mobile apps

React Native & Flutter builds — tourism itinerary apps, utility tools, and consumer products.

iii

Dashboards & admin

Operator dashboards, CMS systems, and reporting tools that keep the campaign honest.

Ready to scope · Brief in 24h

Have a service in mind? Or a tender on the desk?

Two ways to begin
Brief us or call directly +91 8104 406 924
Studio · Navi Mumbai · 410206